1. If an aircraft has personal video monitors, offer a digital version of the mag. Save paper. Save weight. Save fuel. Win, win, win.
2. Give me a reason to keep the mag. The blog posts I most often bookmark have titles like "19 Things You Never Knew About Broccoli" and "365 Ways to Spread the Awesome." Numbered how-to articles can be catchy, creative, and (most important) useful. The only thing I ever kept from an in-flight mag was a pull-out booklet titled "100 Things You Can Do for the Planet." Sure, the planet's gonna survive us all, but it had good tips for making life here better.
3. Highlight books! I'd guess the #3 activity on planes (after sleeping and elbow jousting) is reading. Heck, that's what you're betting on with your mag. So give me some info on books I might find at the next airport (or through my eReader's wi-fi at the next airport): author profiles, seasonal reading lists, regional titles, books linked to destinations. Publishers put out thousands of books every year; tell me about them!
4. Ditch the ads masquerading as articles. Biggest offenders: real estate communities, dating services, anti-aging hocus pocus. They turn your mag into a fourth-rate medicine show. And they're so ubiquitous, I ignore them. I'm not alone.
5. Produce a green mag. Use 100% recycled paper and sustainable ink. Commit to recycling unused mags -- and all your other paper, plastic, metal, glass, and gray-water waste. Go digital (see #1).
How 'bout you, daily pie eaters? What do you want in an in-flight magazine?
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2 ate pie:
Erasable or tear-out sudoku and crossword puzzles, so they're not already done when I get to the magazine :)
Great idea!
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